Plate 01 · About
A tree with deep roots and wide arms.
Kamakshi is KIIT's student society for gender equality and part of the global HeForShe movement started by UN Women.
The name
Kamakshi: the one with loving eyes.
We chose a name that is about attention, about really seeing the person next to you. Our logo is a woman whose arms become branches, standing on green ground, beside the HeForShe plus. Strength that grows outward, and allies who stand beside her.
The design
Why this site looks like a zine.
Movements have always spread on photocopied pamphlets. Our logo already uses four flat inks, so we printed the whole site with them: no gradients, no glow, just ink on newsprint. Every colour has a job.
Indigo = Dignity
Purple was the colour of the suffrage movement: a promise that every person is owed respect. It is our structure and our roots.
Leaf = Hope
Suffrage green meant hope. Here it is the grass under our tree and every leaf somebody plants. It only ever appears where something is growing.
Crimson = Action
The arrow in the HeForShe mark points up and out: do something. We use crimson sparingly, only on things you can click, sign or join.
Ink = Solidarity
The black block in the HeForShe plus is the ally, standing shoulder to shoulder. It is our text, our borders, and every hard shadow.
Overprint: where inks overlap they mix, like two people on the same side. (Hover.)
Two voices, one page.
Headlines are set in a soft serif with curves like branches: Kamakshi's rooted, human voice. Body text is a clean sans, the modern global voice of HeForShe. They share every page, as He and She do.
Fraunces · headlines · Kamakshi
Hanken Grotesk · body · HeForShe
What we stand for
Roots
Respect and dignity for everyone, whoever they are.
Growth
Mentorship, skills and spaces that help people flourish.
Allyship
Equality is a shared effort. Everyone has a part to play.